Work with Radio Program Developer, Website Software Developer/Coder and Mission Leaders to incorporate keywords into programming and AdWords campaigns to bring seekers to stations and sites.  Utilize Google Analytics to analyze the effectiveness of programming and campaigns and make adjustments for maximum impact.  Analyst must be must be trained and proficient in the use of Google AdWords and Google Analytics with foreign languages.  Share analytic results with the Outreach Director and Chief, Media Support for use in donor communications and to reach out to potential donors, as well as use in pamphlets and brochures.